Whitney Wolfe: Bringing A New Approach To Online Dating
Whitney Wolfe is under 30, but she has already established herself as a force within the world of online dating and socializing. The entrepreneur created the app Bumble, which takes a different approach to socializing and dating.
Bumble was founded in 2014, and it is quite different from its most direct competitor Tinder. While both are location-based social and dating apps, Bumble takes a different approach to the dating aspect. It is one that empowers women within heterosexual interactions.
In same-sex matches, either individual may initiate a conversation via Bumble. However, when it comes to heterosexual matches, the woman has to initiate the conversation. In an era of the #MeToo movement, the app takes a very definite feminist approach.
Whitney Wolfe was very deliberate in designing the app to empower women within online dating interactions. She has sought for Bumble to be different from other dating apps in that it fosters positive social interaction. Among the steps it has taken have been to ban mirror selfies and photos taken in underwear.
Another step that Whitney Wolfe has taken in establishing Bumble as a female-friendly space has been to ban gun photos from the app. This was done as a way to help keep users from feeling threatened.
Bumble also has stepped up to prevent bullying on its platform. When a male user went on a tirade after a woman asked him about his career, he was barred from the app and an anti-bullying letter was posted to its blog.
Bumble’s feminist approach has proven successful. Although it has been in business for less than half-a-decade, Bumble’s membership has already reached approximately 22 million users.
In addition to the dating side of things, Bumble has delved into social and business aspects. Bumble BFF helps to match up potential friends, and Bumble Bizz is a social networking tool to make business contacts.
Whitney Wolfe has been widely recognized as a business success. In 2014, Business Insider named her as one of its “30 Most Important Women Under 30 In Tech” for that year. Two years later, she was recognized as one of Elle’s “Women in Tech.” Then, 2017 saw her named to Forbes’ “30 Under 30” list.
It isn’t only her Bumble users who have found love. Whitney Wolfe has also had her own romantic success. In 2017, she wed Michael Herd in Positano, Italy.