The Plan tp Incorporate Olympic Valley Impeded Allowing Business To Commence
Andy Wirth has spent the majority of his life, with heart and soul in the hotel and mountain resort industry. He is currently the acting CEO of Squaw Valley Ski Holdings which he took over from the Cushing family when Nancy Cushing retired after a 16 year period as CEO. Andy Wirth has had over 25 years of experience within the industry and has made it his life’s mission to expose the rest of the world to the uniqueness of this winter tourist destination.
Andy Wirth was originally born in Germany in a town known as Nuebrucke which is situated in West Germany. His family immigrated to the United States very early on in his life allowing him to attend the Colorado State University. He later furthered his education in Scotland at the Edinburgh University. Learn more: Squaw-Alpine boss looks to turn page on ‘divisive’ fight
His interest in the tourist industry has always been present as he worked as a wilderness ranger and a back country ranger for both the Rocky Mountain National Parks, Mountain National Parks and the San Pedro Parks Wilderness Area. This interest for the wilderness was instilled in Andy Wirth’s genes as his grandfather formerly worked as a director of the U.S. National Parks Service.
In 2010 Andy Wirth took over Squaw Valley ski resort as managing CEO. His immediate job description was the management of a $70 million renovation project on the resort in order to allow it to compete with other well established resorts in the area. It only took Andy Wirth a single year to boost the ski resort into the top 20th percentile of the ski resort industry. During his journey as CEO he has also been working closely with a neighbouring resort known as Alpine Meadows Ski Resort. He is now the acting CEO of that resort.
The Reno Gazette Journal reported on the recent four years of difficult times that the North Shore community of Lake Tahoe have been subjected to, especially the Olympic Valley. A drought has ravaged the landscape not allowing for snow to form which has hindered the resorts from operating as well as the incorporation attempts that have been made.
Andy Wirth said he believes that there is change on the horizon as both the weather and the incorporation effort was stopped allowing the community to focus on addressing other more important issues.
Andy Wirth used his community sway and resources to fight the incorporation as he believed it would simply raise taxes as well as rid the community of services that they deeply require. Services such as snow ploughing and road upkeep. These services allow for the community to do business throughout the year.