The Distinguished Life And Career Of Luiz Carlos Trabuco

The closing of an important business deal for Bradesco Bank by Luiz Carlos Trabuco has honored him as Entrepreneur of the Year. HSBC Bank was acquired for $5.2 billion after receiving approval from Lazaro Brandao, the Chairman of the Board. Bradesco has been behind Itau Unibanco as the top bank in Brazil but is now on a more even standing regarding total account holders, number of account holders, branch network, deposits, total investment funds, assets and loans granted. Luiz Carlos Trabuco advanced the bank by six years worth of growth with the acquisition of HSBC. Read more about Trabuco at


Luiz Carlos Trabuco was born in 1951 in Marilla and received his education at Sao Paulo University. He studied Science and Philosophy prior to being hired by Bradesco when he was eighteen. He began his career as a clerk and eventually made it to the top through hard work. He held numerous position at the bank including serving the Board of Directors as Vice Chairman, Executive Vice President, Executive Director and President. He was responsible for the marketing idea of the Christmas Tree of Lagoa. Bradesco has sponsored this tree for twenty years. He also increased the size of the organization by half ensuring the bank was the biggest in Latin America. Visit to know more.

Luiz Carlos Trabuco was the bank’s first President to implement changes benefiting the company. He spoke with the major executives to make certain every sector was operating smoothly. The result was a better future outlook for the bank. He brought fresh ideas and talent to Bradesco by actively looking for talented executives not yet employed by the bank. He is applauded for both his business acumen and insightful thinking. He was considered for the President of the bank long before Lazaro Brandao retired due to his impeccable record.

Luiz Carlos Trabuco has received a wide variety of awards during the time he has worked for Bradesco Bank. In 2009 he received the Don Quixote Trophy, Isto É Dinheiro magazine declared him the Financial Categories Entrepreneur of the Year in 2015 and in 2016 Forbes magazine awarded him a place on the List of Best CEO’s.



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