Roc Nation Chief Operating Officer Desiree Perez makes Billboard’s Top Women Music Executives in 2017
Billboard magazine recently released a retroactive and prolific look at some of the most powerful women executives in the music industry in 2017. The list included a variety of women who have established their place in a industry known for being dominated by men, as well as their views on what has made them successful, and a women’s place in the future of the business side of music. The list included a multitude of notable names, including Wendy Goldstein, Executive Vice President of A&R for Republic Records, and Michelle Jubelirer, Chief Operating Office of Capitol Music Group. Included in the article were many of the company leader’s statements of the struggle of succeeding as a woman in the music entertainment business, including one potent quote by Nicki Farag, Senior VP of Promotion at Def Jam Records, who says to stop expecting the same breaks as male counterparts, because they’re not coming.
Desiree Perez is one name on the list that has struggled past the stereotypes of women executives in the music industry to cut out a place for herself on the business side of Hip-Hop, a genre even more notorious for its focus on men leaders. Perez has held her own, however, and has become known as the woman behind a variety of Sean ‘Jay Z’ Carter’s various artistic and business successes. Currently, Desiree sits as Chief Operating Officer for renowned label Roc Nation, a company who she has been with since it was established almost ten year ago in 2008.
By brokering a 200 million dollar investment from Sprint for Jay Z led Streaming service, and Roc Nation affiliate, TIDAL, this year, Perez was able to breathe new life into the company. The move also ensured Jay’s fourteenth studio album went platinum before even hitting store shelves, when the mobile phone conglomerate sponsored one million free downloads of 4:44. Through impressive power plays and the intelligence to focus on lucrative opportunities, Perez will undoubtedly go on to lead the Roc to incredible new heights.