New JD.Com Premium “Plus” Membership Offers Exclusive Hotel Perks Worldwide
Members of China’s JD.Com’s premium “JD Plus” program will now gain unprecedented perks and privileges at more some 15,000 top hotels around the world. JD announced the new initiative as part of its popular 6.18 Sales Event which kicks off every June 18.
JD.Com premium members will access such benefits as discounts, loyalty point and special lounge privileges, to name just a few. The location includes 19 top-rated hotel brands, such as InterContinental Hotels and Resorts, Ascott, Wanda Hotels and Resorts and AccorHotels.
It’s the first time Chinese customers can use perks acquired from JD.Com membership in locations outside of China. But the advantages go even further, such as various lifestyle offerings that include bundled memberships with entities like Sam’s Club, iQIYI, and Zhihu.
Furthermore, JD.Com premium membership members will enjoy access to ongoing discounts and exclusive offers for travel bookings and meals at top restaurants. Even healthcare services and wealth management products are part of the overall benefits package.
Chunhui Meng is Head of JD Plus. He said that the new partnerships JD has negotiated with hotels worldwide have cemented his company’s position as provider of the most elite membership program for Chinese citizens. Chunhuie Meng called the JD Plus program an excellent way for JD.Com to show appreciation and reward its most loyal customers.
JD.Com was the first e-commerce company in China to offer a paid membership service. It was launched in 2016. Customer response to the program has been enthusiastic. JD Plus premium membership has grown to more than 10 million customers.
JD.Com data shows that the majority of JD Plus members are younger and increasingly affluent customers who can pay more for higher quality services. This makes them an important target market for the e-commerce giant. The average age of this market sector is 35 and some 60% live in what China calls first-tier and second-tier cities.
Adeline Yong is Deputy General Manager at Wanda Hotels and Resorts, one of the participating partners in the JD Plus program. She said she is eager for JD Plus members to enjoy the Wanda Club’s Gold card benefits program and looks forward to working with JD in the future.