Lori Senecal Values Productive Communication

Lori Senecal has continuously demonstrated the ability to lead an organization to new levels. She has taken several local companies from a local profile to international recognition. Lori is currently the CEO of CP+B. She joined the team in 2015 and immediately made an impact with her vision and focus. She is primarily responsible for CP+B’s international affairs and is able to keep everyone trained on the big picture with effective communication techniques. CP+B has gone on to win several awards under Lori’s leadership. They were recognized as Creative Innovators of the Year. Lori herself won the award for Agency Executives to Watch. The company has set the standard for growth and opening up new avenues of business within the industry.

CP+B recieved the Titanium Grand Prix Award for work it conducted with Dominoes. The award was presented at the Cannes Lions Film Festival. It was intended to honor the ground-breaking business strategies that the company was able to introduce to different areas of the marketplace.

Lori Senecal’s resume has some impressive stops along the way. She was the CEO and Global Chairman of KBS. KBS was a local agency upon Lori’s arrival. Her determination and guidance pushed KBS to international standing. The company went from a 250 person local agency to having over 900 employees worldwide.

Lori Senecal held the title of Chief Innovation Officer at McCann Worldgroup before she took over as CEO of KBS. She received the Ad Council Board of Directors Women to Watch Award in 2013.

Lori begins each day meeting with her team. By then she has already had an intense workout in order to get her mind prepared for the tremendous amount of ideas that are going to come to her during the discussion. As a leader Senecal must keep everyone focused on the bigger picture of the agency. Communication is the primary tool for keeping everyone on the same page so that the company can continue to move forward in a positive direction.

According to campaignlive, Lori embraces new ideas and does not concern herself with where a particular idea came from. However, she is a firm believer in action. A great idea is meaningless unless the appropriate action is put behind it. Lori Senecal looks forward to these opportunities in order to learn something new and push her team members into new directions.

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