Lori Senecal the giant in global advertising
Lori Senecal is a very powerful woman in the business world and has grown by leaps and bound to the level she is currently in. She attributes her current success in the business world to her early life. The path laid down for her by her older siblings gave her the much needed motivation to excel throughout her life both in school and at work.
Her career has been nothing short of an exemplary and successful. She has been widely known for her abilities to lead companies and taking them to better heights. Her dedication to spot and nurture brilliant talent has made her popular with both her employers and employees.
She graduated from the University of McGill with a degree in Sales and Marketing and soon after she joined the employment world. She has worked for and with several multi-national companies including; Nestle, Sprint, Staples, Molson, InBev, Nabisco and Xbox among others. Lori Senecal has also worked as Global Accountant Director for Coca Cola Company.
In 2003, she founded the TAG ideation a young-adult marketing unit. The unit has served to impact marketing and innovation ideas to the young business leaders and entrepreneurs. Between 2005 and 2008, Lori worked for DDB Worldwide Communications Group Inc. as a Chief Marketing Officer. She was later promoted to head the entire Sales and Marketing division. She later served as McCann World Group as an Accountant Management Director. In 2009, Lori was appointed as the President and Chief Executive Officer of Kirshenbaum Bond and Partners.
In March 2015, Lori she was appointed as the Crispin Porter and Bogusky Worldwide Chief Executive Officer. She also currently sits in the Advertising council as its Director. Her Time at Crispin Porter and Bogusky was a success as she was able to bring on board American Airlines on Crispin Porter and Bogusky portfolio after 25 years with TM advertising. She was also responsible for bringing on board PayPal and Hershey.
Besides advertising, Lori Senecal is also a brand architecture working with advanced knowledge in E-commerce. She provides direction in creating and actualizing business ideas. She always has a passion for mentoring young minds with a quest for business.