Lori Senecal Gives Advice on How to Create a Successful Advertising Plan on Facebook and Other Social Media Platforms
Nowadays, more companies are leveraging the advertising opportunities provided by social media platforms like Facebook. According to Lori Senecal, optimizing a site for mobile use is an effective advertising plan since a large percentage of Facebook users access their accounts using mobile devices. Although all businesses can advertise on Facebook, it is imperative to approach Facebook’s advertising features correctly.
Lori Senecal is well-aware of how creating visually-luring content for Facebook or other social media platforms is important. When social media users are compelled to stop scrolling, they mostly look at the caption. Hence, it ought to be engaging and concise enough that they watch the video or click the read more button.
For captivating content for a Facebook or social media advert, various aspects must be considered. They include creating an experience for the users or audience, matching a brand’s values with real people and using vivid colors. Using these tips will allow advertisers to not only access their target audience but also maintain the desired profitable elements of their adverting plan. Check out Campaign Live to know more.
Lori Senecal in Brief
Backed by an impressive track record in her creative and digital marketing career, Lori Senecal is undeniably the go-to expert for effective advice on advertising trends. She currently holds the position of Global CEO at Crispin Porter &Bogusky, LLC. This post puts her in charge of overseeing the agency’s global expansion. In fact, Lori Senecal is responsible for the management and coordination of nine global offices operated by Crispin Porter &Bogusky, LLC. Additionally, she is acknowledged for her remarkable impact on both CP+B’s culture and business since joining the company in 2015. Check out her about.me page
Aside from CP+B, Lori Senecal has honed her career by working with various leading companies in the industry. She embarked on her career at McCann-Erickson Worldwide, Inc., which is a unit of Interpublic Group of Companies. It did not take long for Lori Senecal to ascend to the CIO position at McCann Worldgroup and later president of McCann, New York. After holding the position for two years, Lori moved to Kirshenbaum Bond Senecal Partners whereby she became CEO and president. Under her leadership, the company had important clients like TE Connectivity, Victoria Secret and BMW among others.
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