Lincolnshire Management, Inc. Ends Partnership with Holley Performance Products Article Text:

Lincolnshire Management, Inc. hit headlines last year when the funds it advised sold Holley Performance Products to a Sentinel Capital Partners’ affiliate. The buyer of the company merged Driven Performance Brands with Holley. The terms of the transaction were not immediately disclosed after the closure of the transaction.

Holley is the largest manufacturer, designer and marketer of branded products. Founded in 1903, Holley serves the stable as well as growing performance automotive aftermarket. The brand boasts over 100 years of service, performance expertise and product management that enabled it to become a cornerstone brand in the American performance culture. Additionally, the brand built complementary brands including Hooker, MSD, ACCEL, Edge, NOS, Superchips, Weiand, Hays, Racepak, Mallory, Quick Fuel Technologies, Earls and Diablosport. The company seeks to revolutionize the automotive industry adding value and excitement to vehicles of enthusiasts.

The Chairman and CEO of Lincolnshire Management, T.J. Maloney, stated the company’s brand strength, best-in-class management team and leading product portfolio represented an impressive investment opportunity for Lincolnshire. He continued to say that since they partnered with the company in 2013, they have worked together with its team to execute a compelling acquisition strategy as well as drive growth through heavy investment in new product development.

Lincolnshire Management’s Principal, Ben Bartlett, termed Holley as an iconic brand which has an ability to drive innovation. Its innovation capabilities is attributed to its focused product development aimed at cultivating strong, meaningful relationships with enthusiast consumers all over the industry. He added that Tom Tomlinson and his team have done an incredible job navigating the technology dynamics as well as consumer preference. Consequently, the company has been able to triple revenues during the investment period of Lincolnshire Management.

President and CEO of Holley Performance Products, Tom Tomlinson, said that the company has excellent knowledge of its market, products as well as consumers. Holley Performance Products have been able to navigate and understand complexity of the issues it goes through while adding value throughout the organization. Consequently, they have been able to maintain an upward growth trajectory. Holley Performance Products was advised by Lazard Middle Market as well as UBS Investment Ban and legal counsel from Kirkland & Ellis LLP.

About Lincolnshire Management, Inc.

Founded in 1986, Lincolnshire Management is a leading private equity firmwhich is specialized in investing in as well as acquiring growing middle-market companies throughout an array of industries. Based inNew York, the firm invests in recapitalizations, acquisitions of private companies, corporate divestitures, management buyouts as well as growth equity for both public and private companies.

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