FreedomPop to arrive in Spain by summer
MVNO service provider FreedomPop will be extending its service to Spain by summer of this year. Using the Application WhatApp, customers will be offered free messaging and calling regardless of usage. Originally reported on Mobile World Live, the company hopes to have between 500,000 and 1,000,000 users utilizing the service after release. Since WhatsApp accounts for 90 percent of texting in the country, the company is confident in its projection.
While FreedomPop is only available right now in the US and UK, they also plan on distributing to 31 other countries on a first-come first-serve basis. Their aim is to d what Facebook’s internet.org project could not in distributing and meeting the demands of the consumer. Starting this summer, customers can install a company owned SIM in their phone and FreedomPop will subsidize data used by WhatsApp.
Steven Seer, COO and Co-Founder of Freedompop has said they have “completely cannibalized traditional mobile services in Spain and shaped a unique opportunity for companies looking to embrace the new OTT world we live in,”. He went on to add that they aim to create a new business model that ensures users can communicate simply by covering the data cost and providing the flexibility needed. Nicholas Constantinopoulos, president, told Mobile World Live he had found “the secret sauce” for monetizing data, as more operators become open to partnering with the MVNO.
The company has raised $109 million in funding that is to be used for growth and expansion in markets like South America, Asia and Europe. It also covers the launch of a new global hotspot to cover the European region. By partnering with existing companies or disrupting markets with their unique business model, Freedompop hopes to create continued success for themselves in the mobile carrier market.
Learn more about FreedomPop at this Review