Designing The Future: A Marriage of Fashion and Technology
Initially, one does not immediately sense the relationship between the fashion and technology industries, despite their consistent entanglement.
Technology becomes fashionable, and fashion becomes technologically advanced; the relationship is one of mutual growth.
Technology gave us the boom box, and in the 1970’s and 80’s the boom box became a symbol of fashion. Music, now portable in a way it had never been before, could be situated on one’s shoulder, an avant-garde prop of expression.
The 1990’s brought us an even more portable music experience with the advent of the Walkman. The dangling wire and headphones resting on necks became a fashion statement of the decade.
Soon the iPod, and other MP3 devices advanced the image, and today we have incorporated these technologies as accessories.
The synthesis of fashion and technology is occurring this very moment, the results are designs with a higher standard of innovation and functionality. The result is a step into the future.
Technology embraces fashion and advances to become slimmer, sleeker, and more seamlessly assimilated. Fashion evolves to embrace the new technologies, possessing greater utility, functionality, and innovation.
Dutch fashion designer Anouk Wipprecht, renowned for her use of technology said in a quote: “Technology is like a playground, a place of experiment, and as you dive deeper and deeper into the technology and systems, it rewards you with endless possibilities.”
The future of the relationship between technology and fashion inevitably lies in beneficial innovations. Whether we feel those benefits in our day to day lives, or in crucial circumstances, the trend remains the same.
Clothes which capture and convert our kinetic energy into electrical energy we can use to power our watches and iPods, to shoes designed to charge our smartphone as we walk or run.
Stylish collars created by designers Haupt and Alstin, which conceal airbags for cyclists, reducing injury and preventing death.
Gloves designed for firefighters that allow them to communicate vital information through simple hand gestures, created by designers Rajan and Cannon.
These are just a few examples of beneficial outcomes of the merger of fashion and technology.
Chris Burch is a prominent investor in the movement, as founder and CEO of Burch Creative Capital, a creative capital firm with a unique approach. Rather than investing in existing opportunities, Burch invests in the creation of opportunities.
Chris Burch got his first taste of the entrepreneurial spirit while still in college, and has not stopped since. With a diverse investment portfolio in industries such as real estate, technology, and fashion, both foreign and domestic, Chris Burch invests in a future of individuals, and new opportunities.