Claudio Loureiro: Moving Heads Propaganda Up To Greater Heights
Heads Propaganda is an advertising agency that is based in Brazil and was founded by Claudio Loureiro. Heads is known for its different approach to advertising, and many of the company’s ads are innovative and creative. This has made it to become the fourth largest ad agency in Brazil and has landed it a number of high profile clients.
The company counts a number of big companies as its clients including Petrobras, Grupo Boticario, Arbor, Shop South Federal Savings, and Sebrae. Other companies that Heads has done ads for are Caixa, 3M, Positivo Informatica, the Apothecary and Caixa Seguradora.
The company whose headquarters are in Curitiba has offices in a couple of locations such as Brasilia, Sao Paulo and the one in Rio. Heads is popularly known for choosing to invest in Rio at a time when many corporations were not up for it. The company bought a building and renovated it into one of the company’s offices.
Heads is known for its orange logo and branding and has used this to turn its offices into colorful and spacious spaces for its employees. The company has been recognized as one of the best places to work in Brazil.
The company has a set of clear and concise values, and it strives to uphold this culture to date. Heads was recently declared as aligning with the mission of UN Women to empower women at the workplace. This has made it one of the first ad agencies to go the long run and do so by supporting the cause.
Claudio Loureiro is the CEO and founder of Heads Propaganda. He graduated from the University Pontifica with a degree in Law. Claudio earned a masters degree in Communication and Relationship and one in Direct Marketing Association from Boston University and Georgia State University respectively.
His creativity is not limited to advertising as Claudio is a producer and has been involved in a number of productions such as “A Night With Janis Joplin” and “Rio, I love You”. Apart from his work at the agency, he volunteers as a marketing director at the TMO Institute, which supports bone marrow transplant centers in Brazil.
For a short period of time, the agency had merged with Young and Rubican after the corporation saw the good work the company was producing.